Lizzo is launching a physique optimistic shapewear line, Yitty, in partnership with activewear firm Fabletics.
The “Reality Hurts” singer introduced the information on Instagram on Wednesday 30 March, sharing that the model is “a dream 5 years within the making”.
Launching on 12 April, Yitty – additionally the singer’s childhood nickname – will embrace gadgets designed to be worn each underneath clothes, and as common items starting from measurement XS to 6X.
Lizzo, who has lengthy championed physique positivity, shared a number of sneak peaks of the road to the social media platform.
In a single image, she stands with a row of fashions with their backs turned, every of them carrying high-waisted shapewear pants from the road. Lizzo described the model as “a love letter to my massive women” and “a welcome letter to everyone”.
She clarified that she doesn’t need the general public to view the road as “an invite to alter who you’re…this is a chance to BE who you’re in your phrases”.
“I don’t learn about y’all – however I’m sick of individuals telling me how I’m alleged to feel and appear about my physique. I’m bored with discomfort being synonymous with horny.
“If it’s uncomfortable TAKE IT OFF. And if it makes you’re feeling good PUT IT ON. @Yitty isn’t simply shapewear, it’s your probability to reclaim your physique and redefine your magnificence commonplace.”
The model’s first drop will embrace three collections. Practically Bare, which is comprised of neutrals and “designed to comfortably form and agency”.
Mesh Me, which might be worn each underneath clothes and as separates, is available in a spread of shiny colors together with a “neon p***y pink” and a butterfly print. Lastly, Main Label, which is described as “life-style put on”.
The singer additionally shared extra particulars in an Instagram Reside, throughout which she wore a shiny blue high and bottoms from the Mesh Me line. Displaying off the ensemble within the mirror, she informed viewers: “I really feel like Beyoncé b*tch”.
Talking of why she selected to enterprise into shapewear, the Grammy award winner mentioned she has worn shapewear from as early as center college – which youngsters within the US attend between the ages of 10 and 14.
“I’ve all the time been an enormous lady,” she mentioned, explaining that she would put on girdles or Spanx underneath her uniform.
“It was a extremely painful expertise, and one of many issues that led me to hate my physique. So I simply mentioned f*ck it and stopped carrying shapewear altogether.
“Then as I grew to become a style lady, I began getting again into it.” Nonetheless, she recalled noticing that shapewear aisles of all of the shops she visited have been messy, with items mendacity scattered and, on the ground, making her assume that folks weren’t discovering what they have been searching for.
“I realised I can create shapewear for my physique. If I need a thong – as a result of there have been no thongs in my measurement – if I need a bandeau…who’s going to make one thing for the folks?”
Kaynak: briturkish.com
