The boss of luxurious automotive maker Rolls-Royce has mentioned Covid deaths spurred document gross sales final 12 months, because the tremendous wealthy adopted a “life might be brief” mindset and splashed out on costly items.
With the rich unable to journey as a lot as they want, there was extra money round for them to spend on “the good, beautiful issues on this planet” amid the pandemic, the corporate’s CEO Torsten Muller-Otvos advised the FT.
He added: “Many individuals additionally witnessed of their group folks dying from Covid and that made them suppose that life might be brief and also you’d higher dwell now than postpone it to a later date.”
It made for “an exceptional 12 months” for Rolls-Royce, he mentioned.
The BMW-owned agency delivered 5,586 vehicles final 12 months, up 49 per cent on 2020 and greater than at any time within the marque’s 117-year historical past.
Mr Muller-Otvos advised a digital press convention it’s “very a lot resulting from Covid that your entire luxurious enterprise is booming worldwide”.
The pandemic restricted how a lot rich folks may spend on high-end providers and journeys overseas.
“For that cause,” Mr Muller-Otvos mentioned, there was “fairly some huge cash amassed worldwide, which was spent on luxurious items. We additionally profited from that.”
Rolls-Royce mentioned there was sturdy demand for all its fashions in 2021, significantly the Ghost and Cullinan. Bespoke commissions had been additionally at document ranges.
The agency, primarily based in Goodwood, West Sussex, is creating its first pure electrical automotive, Spectre, set to be launched in direction of the tip of subsequent 12 months.
Mr Muller-Otvos hailed “unprecedented demand for all merchandise in each world market” and mentioned the corporate plans to construct on its success and “evolve as a real luxurious model, past the realms of automotive manufacturing”.
Kaynak: briturkish.com
