Ofcom has stated it could prolong the time and frequency allowed for promoting breaks on UK tv as a part of a evaluate of broadcasting guidelines.
The regulator stated it might contemplate altering promoting rules amid market developments, together with the provision of on-line streaming providers.
In a report, Ofcom stated the expanded alternative of leisure was “typically constructive” for audiences however “put stress on broadcasters, squeezing revenues, and made it more durable for them to keep up their present supply”.
We have to strike the correct stability between defending viewers’ pursuits and sustaining our conventional broadcasters
Ofcom spokesperson
Present rules imply that public broadcasting channels are restricted to a mean of seven minutes of promoting per hour throughout the day, whereas non-public channels are allowed 9 minutes for promoting and an additional three for teleshopping.
An Ofcom spokesperson stated: “We’re scoping a spread of choices, however earlier than we type any plans we’ll hearken to totally different views and study what TV viewers say.
“We have to strike the correct stability between defending viewers’ pursuits and sustaining our conventional broadcasters, which incorporates serving to them compete with American streaming platforms.”
Ofcom stated it anticipated to provide extra particulars in regards to the potential adjustments later in the summertime.
Kaynak: briturkish.com
